ARITAUM

Born in the east and deeply rooted in the rituals of beauty, Aritaum is a Korean cosmetics brand that believes in the power of minimalistic natural beauty. Aritaum makes use of the best curated ingredients from nature and incorporates the natural essence of these ingredients into their Korean skin care product for skin-reinforcing function. Over the years, Aritaum has combined extensive scientific research with innovative formulas to offer you the perfect beauty collection for both Korean skin care and exquisite on-trend color cosmetics range. This Korean beauty brand strives to find the perfect composition ratio that best fits the skin of modern people, creating the best Korean skin care and makeup line-up for different skin needs. As the brand's signature beauty hit, Aritaum's Shine Fix Eyes, featuring 12 shades, is a trendsetter makeup product loved by many for its gorgeous high-shine shimmer. 

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